Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management: Michael J. A. Berry, Gordon S. Linoff: 9780471470649: Amazon.com: Books
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What Is Data Mining? How It Works, Benefits, Techniques, and Examples
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Amazon.com: Data Mining Techniques in CRM: Inside Customer Segmentation: 9780470743973: Tsiptsis, Konstantinos K., Chorianopoulos, Antonios: Books
