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![What Are SERPs and Why Are They Important for SEO? [Here's the Answer]](https://api.backlinko.com/app/uploads/2019/08/serp-features-push-top-result-below-the-fold.png "What Are SERPs and Why Are They Important for SEO? [Here's the Answer]")
What Are SERPs and Why Are They Important for SEO? [Here's the Answer]
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![What Are SERPs and Why Are They Important for SEO? [Here's the Answer]](https://api.backlinko.com/app/uploads/2019/08/when-did-google-start-serps.png "What Are SERPs and Why Are They Important for SEO? [Here's the Answer]")
What Are SERPs and Why Are They Important for SEO? [Here's the Answer]
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![What Are SERPs and Why Are They Important for SEO? [Here's the Answer]](https://api.backlinko.com/app/uploads/2019/08/search-engine-results-page-paid-and-organic.png "What Are SERPs and Why Are They Important for SEO? [Here's the Answer]")
What Are SERPs and Why Are They Important for SEO? [Here's the Answer]
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![What Are SERPs and Why Are They Important for SEO? [Here's the Answer]](https://api.backlinko.com/app/uploads/2019/08/search-engine-results-page.png "What Are SERPs and Why Are They Important for SEO? [Here's the Answer]")
What Are SERPs and Why Are They Important for SEO? [Here's the Answer]
